Manila, Philippines --- The first online communities promoting access to microinsurance will be created through the partnership of the German Development Cooperation (GIZ), Prudential Life UK, and Commlinked. The online communities will be pilot tested in Tacloban City in the Visayas; and Butuan City in Mindanao. This initiative is aligned with the issuance of the Insurance Commission Circular Letter 2015-54, the Adoption and lmplementation of Enhanced Microinsurance Regulatory Framework.
The project named "Microinsurance Distribution through Online Communities (MicroComm)" is designed to maximize the Filipinos use of online services estimated at 35 million users in mid-2014 and projected to grow to 70 million by 2018, according to the Internet and Mobile Marketing Association of the Philippines (IMMAP). By using an electronic platform for promoting and selling insurance products, the initiative aims to bring down the price of life and non-life microinsurance products with the reduction of operational cost. It will add value to various sectors and groups through the enhancement of business systems using online technology.
MicroComm will assess and select viable sectors as pilot groups for promoting financial literacy through online advocacy, as part of the 50,000 online members targeted in 2018. Half of online communities (25,000) are expected to watch at least 6 financial literacy materials online. Consumer-centric products shall be designed based on online surveys, studies and historical consumer behavior, towards insuring 5,000 online community members. The project will also improve the knowledge of 85% of a sample population from the total number of online community members.
MicroComm complements with current systems of advocating, marketing and selling insurance products to address the protection gap in the Philippines. Online communities are designed to benefit anyone with access to the internet and share similar goals.
The project will roll-out the online communities in the third quarter of 2017, following a market assessment and product development study in Tacloban and Butuan Cities. MicroComm shall accommodate up to five (5) non-life insurance companies that are interested to join the partnership with GIZ, Pru Life UK and Commlinked. The project runs in 2017 – 2018 funded by the German Government, Pru Life UK and Commlinked.